Privacy policy

Last updated: August 8, 2026

Portrait Palette operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Portrait Palette is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, billing address, shipping address, phone number if provided, and email address.
  • Payment information, including your payment method, transaction details, payment confirmation, and payment information processed by Shopify and our payment service providers.
  • Account information, including your username, password, security questions, preferences, and settings, where applicable.
  • Transaction information, including the items you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as information about your past transactions.
  • Communications with us, including information you provide when contacting us regarding an order, commission, revision request, customer support inquiry, or other communication.
  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, submit information relating to a custom portrait, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to provide technology, payment processing, analytics, fulfillment, shipping, customer support, advertising, or other services on our behalf.
  • From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, create and complete custom portrait commissions, remember your preferences, send notifications relating to your order or account, process purchases, returns, refunds, revisions, or other transactions, create and maintain your account where applicable, arrange shipping, enable customer reviews, and improve the shopping experience.
  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email and showing advertisements for our products or services on our website or other websites, including advertisements based on your interactions with the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate accounts where applicable, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you create an account, you are responsible for keeping your account credentials secure and should not share your password or other access details with anyone else.
  • Communicating with You. We use your personal information to communicate with you about your order, custom portrait, concept approval, revision requests, shipping, customer support requests, and other matters relating to our business relationship with you.
  • Legal Reasons. We may use your personal information to comply with applicable law or valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties that perform services on our behalf, including IT management, payment processing, analytics, customer support, cloud storage, order fulfillment, and shipping.
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners may use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for targeted or personalized advertising. You can exercise your rights to opt out of those uses here.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as when information is necessary to ship your order or when you interact with social media integrations or other third-party services.
  • With our affiliates or otherwise within our corporate group, where applicable.
  • In connection with a business transaction such as a merger, acquisition, restructuring, or bankruptcy; to comply with applicable legal obligations, including subpoenas, search warrants, and similar requests; to enforce applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our customers or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify.

To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests to exercise rights relating to Shopify's use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain privacy rights through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of third-party sites, including the accuracy, completeness, or reliability of information found on those sites.

Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of those platforms without limitation as to its use by us or a third party.

Our inclusion of third-party links does not, by itself, imply endorsement of the content of such platforms or their owners or operators, except as otherwise disclosed through the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms may be defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, information you send to us may not always be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, fulfill or document your order, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline a request as permitted by applicable law.

  • Right to Access / Know. You may have the right to request access to personal information that we hold about you.
  • Right to Delete. You may have the right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have the right to receive a copy of personal information we hold about you and, in certain circumstances and subject to applicable exceptions, request that we transfer it to a third party.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information or to opt out of processing for purposes considered "targeted advertising" under applicable privacy laws. You can exercise your rights to opt out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on applicable law and your location, we may automatically treat this as an opt-out request for the device and browser you use to visit the website. If Shopify is able to associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account. To learn more about Global Privacy Control, visit Global Privacy Control. Other than Global Privacy Control where applicable, we do not recognize other "Do Not Track" signals that may be sent from your browser or device.
  • Managing Communication Preferences. We may send promotional emails, and you may opt out of receiving promotional communications at any time by using the unsubscribe option included in those emails. If you opt out of promotional communications, we may still send you non-promotional communications relating to your orders, transactions, account, or customer service requests.

You may exercise any of these rights where indicated through the Services or by contacting us using the contact details provided below.

To learn more about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any applicable privacy rights. We may need to verify your identity before processing a request, as permitted or required by applicable law.

In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we may require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to privacy requests within the time required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal a decision regarding your privacy request or lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you live.

If personal information is transferred from the European Economic Area or the United Kingdom to another country, applicable recognized transfer mechanisms may be used, such as the European Commission's Standard Contractual Clauses or equivalent mechanisms recognized by the relevant UK authority, unless the destination country has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any additional notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us by email at support@portraitpalette.com or write to us at:

SAILINGART LLC
Portrait Palette
4105 Denker Ave
Los Angeles, CA 90062
United States